The Middlecott Sketchbattle Experiment 2015: a report

Car Design Competitions, Design Events 19 Jan 2015

Held on last 13 January at the the Tangent Gallery in Detroit, the Middlecott Sketchbattle Experiment featured a sketch fight among 13 young designers. The first place was won by Darby Barber from CCS.

The 2015 sketch battle featured three different rounds: in the first one designers had 20 minutes to sketch a sedan for the year 2025; in round two they focused on a pickup truck theme. The last round saw three finalists designing a sportscar.

The grand prize was awarded to Darby Barber, 20, a CCS senior that gained some popularity in 2014 for her participation in the Motor City Masters TV Show.

The sketches were judged based on the sketch quality, the design quality and the consistence with the chosen brand.

The jury panel included Robert Walker, Jeep chief interior designer; Camilo Pardo, Motor City Masters winner and designer of the second generation Ford GT; Dan Darancou, CH Auto VP of design; and Alikhan Kulijanov, Buick lead designer.

For more details and images check Middlecott Sketchbattle Experiment’s website.

(Source: Middlecott Sketchbattle Experiment, The Detroit News)