Yasutake Tsuchida appointed Mazda North America Senior Director of Design

Automotive Design 2 Apr 2021

Mazda North American Operations (MNAO) has announced the appointment of Yasutake Tsuchida to Senior Director of Design, effective immediately.

From the official Press Release:

In this role Tsuchida will oversee design operations, including next-generation vehicle planning and brand strategy development.

Tsuchida joins the MNAO team with more than 22 years of experience at Mazda’s headquarters in Hiroshima, Japan.

Tsuchida began his career at Mazda specializing on exterior design and in the late 1990’s and in the early 2000’s was lead designer for Mazda3, CX-7 and the Ryuga concept car.

Tsuchida was also the Chief Designer of the Kai Concept, and in the late 2000’s Tsuchida worked in the Design Studio at MNAO, where he led design on the Furai concept car.

He most recently served as the Chief Designer of the latest generation of Mazda3, which launched in November 2018 and went on to win the 2020 World Car Design of the Year award.

Tsuchida’s approach to design focuses on timeless beauty, and in his designs he aspires to evoke strong human emotion to give them energy and enthusiasm. His favorite Mazda is the RX-7 and is an avid surfer.