share on BufferIn the luxury Porto Montenegro marina Mercedes-Benz Style has opened an exhibition pavilion showing all the product groups: furniture, leather goods and luggage, spectacles, a model of the Eurocopter EC145 Mercedes-Benz Style and a design study of the new luxury motor yacht “Silver Arrow of the Seas”.
Mercedes-Benz Silver Arrow of the Seas
Previewed back in Septeber 2012, the seagoing “Gran Turismo” combines typical design features of Mercedes-Benz passenger cars with innovations that were previously unknown in the boatbuilding industry.
The Mercedes automobile designers developed the innovative styling and cabin layout in the yacht, formed the exterior and interior and selected the materials and color combinations.
With a length of 14 meters, the new yacht is designed as a crossover. The concept features innovative versatility and intelligent use of space. The motor yacht is suitable for day excursions, but also has sleeping facilities.
The final design of this 14-metre “Gran Turismo” will be presented at the Monaco Yacht Show which takes place from 25 to 28 September 2013.
The luxury yacht built by Silver Arrow Marine (SAM) will have its home port in Porto Montenegro. For more details check the official website.
Eurocopter EC145 by Mercedes-Benz Style
Launched in 2011, this luxury helicopter features an interior penned by Mercedes-Benz designers, who focused on variability and premium materials.
All the seats are mounted on rails and can be quickly positioned in various arrangements for four to eight persons, or completely removed to make space for luggage.
The EC145 Mercedes-Benz Style is tailor-made for luxury-class business and private travel. The first examples of this luxurious helicopter have already been handed over to customers.
Exclusive furniture collection
Last year a comprehensive furniture collection followed in collaboration with the Formitalia Luxury Group, one of Italy’s leading manufacturers of designer furniture.
The furniture impresses with an aesthetically appealing interplay of dramatic proportions, organically formed contours and flowing lines, creating an extraordinary harmony and lightness.
The furniture items appear to be free-floating in space. They are produced by Formitalia and sold worldwide by exclusive furniture stores, showrooms and interior design businesses.
Mercedes-Benz Style Eyewear Collection
In January 2013 the spring/summer 2013 Mercedes-Benz Style Eyewear Collection celebrated its sales premiere.
The models were developed and designed by the glasses manufacturer Rodenstock in cooperation with Mercedes-Benz designers.
Mercedes-Benz Style Leather & Luggage Collection
For the first time the temporary exhibition pavilion will offer an exclusive preview of the Mercedes-Benz Style Leather & Luggage Collection to be launched in September.
The Collection will be gradually expanded further. Mercedes designers created the luggage collection in cooperation with TWC-L’Amy Group, one of France’s leading manufacturers of accessories, jewelry and leather goods. A particular focus was placed on the needs of business travelers.
About Mercedes-Benz Style
Since 2010, in addition to classic automobile design, Mercedes-Benz designers have also created the designs for other products in cooperation with selected partners under the label Mercedes-Benz Style.
The aim is to transfer Mercedes Benz’s progressive design idiom and standards of luxury and aesthetics to other spheres of life.
The portfolio of Mercedes-Benz Style has products covering the areas of Mobility, Lifestyle, Sport and Interior Design.
For more information visit the newly launched website mercedes-benz-style.de .
(Source: Mercedes-Benz)
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