Jaguar creates I-PACE Clay Model for Scotland’s first Design Museum

Automotive Design, Exhibitions 17 Sep 2018

A bespoke full-size clay model of the Jaguar I-PACE has been created for the opening of the new V&A Design Museum in Dundee.

The clay model was developed under the direction of Jaguar Director of Design Ian Callum and will be part of a I-PACE exhibition.

The new museum will bring touring exhibitions from the V&A and other international museums to Scotland, as well as curating its own exhibitions in future years. V&A Dundee will have an international outlook: investigating the global importance of design, commissioning new work and contributing to public understanding of the role of design in everyone’s lives.

V&A Dundee will also present the largely untold story of Scotland’s outstanding design achievements, bringing together in one place the world-renowned V&A collections with loans from other collections in Scotland and beyond to allow all to understand and be inspired by this rich design heritage.

The I-PACE clay model shows the painstaking and elaborate design process behind the firm’s first all-electric vehicle as well as the steps required to develop the final shapes of any new car model.

Ian Callum commented: “Automotive design is hugely complex. Although much of the design is done digitally, clay models are still important – they are our first chance to see the car in reality. As a child l was inspired to become a car designer at Jaguar and have been lucky enough to live out that dream.

“Scotland has a long history of design excellence and the V&A Dundee is a fantastic opportunity to showcase this on a global stage. It has been an honour as a Scot to be involved with the opening of the new museum, and I hope our I-PACE exhibit can help inspire the next generation of design talent.”